SUMMERTIME… LONDON TRENDS AND THE LIVIN IS EASY

Having still a festive flavour from December’s madness in our mouths (if you replace the word festive with chocolate still makes sense), everyone is trying to get ready for the next big thing…Spring/Summer 2018!!!! Fashionistas around the world start wondering about thing like what it will be worn? What colours will be the hottest trends and what materials will be preferred? 

All these unanswered questions in combination with the stress of returning to the beach body (which usually we wave goodbye to during Christmas time) can drive a man nuts, right? But one shall not be worried… I am here! After researching every dark corner of the internet, I am here to present the new trends for Spring/Summer 2018.

Plastic is Fantastic

Balmain SS 18
Bottega Veneta SS 18

After Raf Simons debuted Vinyl in his Calvin Klein autumn 2017 collection, many big Houses adopted it for their 2018 collection. Valentino, Chanel and of course Calvin Klein have launched trench coats, dresses and shoes made out of Vinyl that leave us recalling the days when Milla Jovovich‘s dress in the Fifth Element looked futuristic.

Calvin Klein SS18
Toga SS 18

Feathering..my skills

Salvatore Ferragamo SS 18
Moncler Gamme Rouge SS 18

One of the common things on the runways is that the same materials are used across two, three or even more collections. This is what happened in the case of the feathers. We saw them, bought them and wore them in AW 17, however this relationship wasn’t meant to end there. Nina Ricci, Salvatore Ferragamo and Maison Margiela are using the lovely material either as a material for the whole creation or to decorate it parts of it.

Marques’Almeida SS 18
Nina Ricci SS 18

Short rules

I kind of feel that it will be a surprise to nobody really, the fact that shorts are taking over the SS runways, however, what could be a surprise is modern shapes, colours, lengths and designs. From the tailored, long-line varieties worn with suit blazers at Off-White, to the skinny Sixties leather numbers that popped up at Paco Rabanne.  I shouldn’t forget to mention the surprise return of the cycling shorts (everywhere! Specifically, at Chloé, Saint Laurent, Nina Ricci) which will be a trend that will run and run. (photos from left to right: Louis Vuitton SS18, Paco Rabanne SS 18, Saint Laurent SS 18)

 

  The brighter the better

Aalto SS 18
Agnona SS 18

This season bright colours are crowned the absolute must. Strong yellow, deep sky blue, cyan, red, orange are only a few of the colours that you see this summer. Dare to combine them from bottom-to-top as seen in many shows (3.1 Phillip Lim, Aalto, MSMG) and you will scream with confidence and style.

MSMG SS 18
Roksanda SS 18

Trench it up

Take a “basic” piece that most of us keep in our wardrobe and transform it! Staring in numerous shows is the trench coat that we all love. It has been updated via metallic-threaded rose embroidery and raw edges at Alexander McQueen; deconstructed and deified at Margiela; and duplicated, then joined at the hem to comprise a cape-topper to a tailored under-coat at Céline.(Photos from left to right: Bottega Veneta SS 18, Céline SS 18)

Until next time XX

 

 

Leave A Reply

Navigate